SEO kya hai ? Iski puri jankari hindi me step by step

Har ek Blog/website owner ko SEO (Search Engine Optimization) ki puri aur sahi jankari hona bahut jaruri hai. Bina iske hamari site ek bimaar person ki tarah hai jisme jaan to hai par wo kisi kaam ka nahi. Agar aap iski puri jankari chahte ho hindi me to is post ko pura padhe.

 

SEO kya hai ? Iski puri jankari hindi me step by step
What is SEO


Mai is Post me batane wala hoon :-

➤ SEO kya hai ?
➤ Ye kyu jaruri hai ?
➤ On-page aur off-page seo kya hai ?
➤ White hat aur black hat seo kya hai ?
➤ Sahi seo kaise kare ?
➤ Seo basic ki puri jankari hindi me ?

SEO Kya hai ?


SEO ek technology /Technique hai jiski madad se ham Search Engines me apni Blog ya website ki Ranking ko improve karte hai. Generally ye ek process hi hai jisse ham free aur natural way me apni blog ki serach ranking ko increase karte hai.


Agar Search engine optimization ki history aur purani process ki baat karu to Year 2000 se pehle Webmaster (Website owner ) Khud se Meta Tag aur keywords ki buniyaad par search engines ko indexing ka request send karta tha aur serach engines us web pages ko bina check aur filter kiye use index kar leta tha ,us waqt bahut sare webmaster search engines ko cheat karte the ,Meta tag me kuch aur hi hota tha aur web pages me kuch different hi .


Fir 2000 ke baad search engines kisi bhi web pages ko index karne se pehle use check , recheck aur filter karne laga agar sab kuch perfect hota to use index kiya jane laga isse search engines me kaafi improve dekhne ko mili aur ab 2017 aa chuka hai aur in dino ye kafi advanced ho chuki hai .


Isliye ab Search engines ko ham cheat kar ke ranking haasil nahi kar sakte iske liye hame search engine optimization ki latest algorithm ki sahi jankari hona chahiye aur legal tarike se ise use karni chahiye .

SEO Kyu jaruri hai ?


Sabhi site owner ke liye ye must hai , bina iske ham aaj ke generation me na to acha traffic pa sakte hai aur na hi handsome income kar sakte hai. Agar Hamari seo perfect aur legally hai to hame search engines jaise …Google, yahoo & Bing , Yandex se kaafi traffic milegi aur ham achhi income bhi kar sakte hai. Final words iske bina hamari site /blog sirf ek bimaar person hai jo chah kar bhi kuch kar nahi sakta.

Techniques of Seo


Iski 2 techniques ya process hoti hai :-

1. Black Hat Seo
2. White Hat Seo

Black Hat Seo

Ye ek illegal technique hai jisme search engines ko kuch bad ways se cheat kar ke rank haasil ki jati hai, Kyu ki ye illegal hai isliye isme aapko kuch din faayde to honge but ye confirm hai aisi technique use karne wale ki blog ko ban kar diya jata hai.


Iske kuch examples hai :-

Using excessive keywords, jarurat se jyada site ko optimize karna, bad links banana, cloaking , search engines ki algorithm ko follow na karna etc.


White Hat Seo

Ye best and legal technique hai apne website ya blog ko Search Engines ke liye optimize karne ki, Ye ek legal process hai isliye is technique ko use karne se life time ki profit hogi wo bhi bina penalties ki.

Iske kuch examples hai :-

Site ko jarurat se jyada optimize na karna , Keyword Density ka dhyan rakhna , Meta Tag ka dhyan rakhna , Taking care of Links , Search engines ki sabhi algorithm ko follow karna etc.

Note :- Mai apko recommend karunga always White Hat seo ko use kare isme thoda time jarur lagega but isme apki blog ki bright future hogi.

Types of Seo

1.On-page seo 
2.Off-page seo

Seo ki mainly 2 Types hoti hai pehli on-page seo aur dusri off-page seo aur dono hi most important hai blog/site ki ranking ko increase karne me .

ON-Page Seo kya hai ?

Website/blog ke andar ham jo bhi kaam karte hai use on-page seo kehte hai. Iski components bahut sari hai but is article me ham kewal iske main components ko discuss karenge kyu ki post jyada lambi na ho.


Components of on-page seo :-

➽ Domain Name
➽ The Design of website
➽ Keyword Density
➽ Title and Description of site
➽ Optimizing images and videos 


Domain name :- Domain name aisa select kare jo apki site se relevant ho aur easy to remember ho. Long domain choose na kare wo search engine aur user friendly nahi hota hai. Top level domain me .COM ko choose kare. Agar ap blog sirf ek country user ke liye likhna chahte ho to Country level domain choose kare.

Note :- Country level domain me ap search console par other Country ko Target nahi kar sakte kyu ki wo already default country par targeted hoti hai.


Design of Website :- Apke website ka design simple and attractive hona chahiye . Site par jyada color ka istemaal na kare .


Keyword Density :- It is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. Ye On-page seo ka sabse main part hai ,iska matlab hai koi web page yaani post ki keyword ka percentage us post ki total words se. Best keyword density 2% maana jata hai. Agar aap koi post likhte ho 1000 words ki to keywords ko 20 baar likh sakte ho.

Title and Description of site :- Apne site ka Title aur description topic se relevant likhe. Ap jitna perfect title aur description likhoge apko utna hi fayda hoga search engines se .


Optimizing images and videos :- Post me use hone wali images aur videos ko achi tarah se optimize kare. iske lie ALT tag ka proper use kare.



OFF-Page Seo kya hai ?

Ham apni website ke bahar jo bhi seo ke hawale se kaam karte hai wo off-page seo kehlata hai. Ye bhi seo ka ek important hissa hai.

Iske kuch important componenets hai :-


➽ Submitting site to Search Engines
➽ Submitting sitemaps to Serach Engines
➽ Submitting site to Blog directories
➽ Creating quality backlinks
➽ Guest posting , participate Q&A session.


I hope apko Seo ki basic jankari mil gayi hogi , ek post me ise fully discuss karna impossible hai isliye mai iske har ek parts ka alag se post likhunga . Agar apko hamari post achi lagi to ise share karna na bhule aur agar apke paas koi sawal ya sujhaaw hai to aap comment kar sakte ho, All the best

Treading

Load More...